Charley Tichenor IV – Medium

Charley Tichenor IV

Charley Tichenor IV

The Benefits of Leveraging AI and Machine Learning for Facebook Ads

The use of specific targeting can result in a negative user experience and higher CPMs, while broad targeting tends to result in a positive…

2 min readApr 12, 2023

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The Benefits of Leveraging AI and Machine Learning for Facebook Ads

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Charley Tichenor IV

Facebook ad CPMs: What it is and how to maximize it

Lower CPMs (cost per thousand impressions) are desirable as it means reaching more people for the same amount of money and is a sign of…

2 min readApr 11, 2023

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Facebook ad CPMs: What it is and how to maximize it

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Charley Tichenor IV

The first most important thing to know about weaponizing organic social media is analyzing the…

Promote your highest-performing content on your website, social media or other platforms to attract more traffic and engagement. The…

3 min readApr 10, 2023

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The first most important thing to know about weaponizing organic social media is analyzing the…

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Charley Tichenor IV

The Truth About Multitouch Attribution: Why Most MTA Solutions Fall Short

MTA, or multitouch attribution, is designed to solve the problem of how we reach the customer in multiple ways, who deserves credit.

1 min readApr 7, 2023

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The Truth About Multitouch Attribution: Why Most MTA Solutions Fall Short

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Charley Tichenor IV

Moving Beyond ROAS and Embracing Value

Let’s focus on the elephant in the room here, ROAS… or MER. These are the measure de jour for ad agencies, media buyers, and CMOs around…

2 min readApr 6, 2023

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Moving Beyond ROAS and Embracing Value

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Charley Tichenor IV

How to Optimize Your Winning Ads with Facebook’s AI

Once you have your winner’s ad set in place, you can run tests against it to further optimize your campaign. For example, you might test…

2 min readApr 5, 2023

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How to Optimize Your Winning Ads with Facebook’s AI

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Charley Tichenor IV

Unlocking the Power of AI Optimization

Building a one-campaign ad account setup means creating a single advertising campaign with multiple ad sets and ads within it, all…

1 min readApr 4, 2023

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Unlocking the Power of AI Optimization

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Charley Tichenor IV

How to Maximize Your Facebook Ad Performance with AI

Facebook ad optimization & scalability are two key benefits of leveraging AI & machine learning. With billions of users on Facebook, we…

2 min readApr 3, 2023

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How to Maximize Your Facebook Ad Performance with AI

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Charley Tichenor IV

The Truth About ROAS and MER

Let’s focus on the elephant in the room, ROAS… or MER. These are the measure de jour for ad agencies, media buyers, and CMOs worldwide…

2 min readMar 31, 2023

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The Truth About ROAS and MER

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Charley Tichenor IV

Why Interest Groups are the Key to Targeting the Right Audiences on Facebook

Interest groups were introduced roughly 10 years ago as a way to make Facebook as an advertising platform more familiar to people that were…

2 min readMar 30, 2023

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Why Interest Groups are the Key to Targeting the Right Audiences on Facebook

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Charley Tichenor IV

Charley Tichenor IV

FB Top 100 Advertiser - I've helped drive well over $1B in revenue - Broad & Dynamic Ads since ‘18 - Founder of DisrupterSchool.com

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