Charley Tichenor IV
3 min readApr 10, 2023


Photo by Ben White on Unsplash

The first most important thing to know about weaponizing organic social media is analyzing the comments and sentiment. Understanding what words and content people respond to, as well as how they feel about the words and messaging used in the marketing, is crucial to earning their attention and driving engagement. By paying attention to organic social, you can gain valuable insights into customer preferences and use this information to improve the effectiveness of your paid ads.

Promote your highest-performing content on your website, social media or other platforms to attract more traffic and engagement. The content is typically carefully selected based on metrics such as views, engagement, and conversions, and then used to create ads that target specific audiences. The idea is to leverage the popularity and success of the content to drive more attention to your brand and encourage people to take action.

You should be learning from competitor’s content to improve your own content and marketing efforts by analyzing what works well for their competitors. This can involve analyzing competitor’s:

1. Social media posts and advertising campaigns
2. Website design and layout
3. Blog and article topics and formats
4. Product descriptions and customer reviews
5. Keywords & search engine optimization

The goal is to understand what resonates with their target audience, what sets them apart from their competition, and how they can apply these insights to create more effective content for their own brand. This process can help businesses stay ahead of the competition and improve their overall marketing performance.

Using words and sentiment to target audience can be done by researching the language and tone that the target audience is most receptive to, and then using that language in advertising or marketing materials. The goal is to create a connection with the target audience and make the advertising more effective. It involves understanding the values, emotions & beliefs of the target audience and using language that aligns with them. This approach can be applied to various forms of advertising such as social media ads, email campaigns & website copy.

Use organic social media to test and validate various elements of a marketing campaign before investing more resources into it. This can help to identify what resonates with the target audience, refine messaging, and optimize content before rolling out a more comprehensive campaign. By using organic social media to validate elements, marketers can make data-driven decisions and improve the chances of success for their marketing efforts.

Take successful content formats used by others in your industry or niche, and adapt them to fit your own brand, messaging, and target audience. This will help you create content that resonates with your audience and stands out from your competition. By observing what works for others, you can get ideas for new content formats that you can test, optimize and make your own.

Find and engage with potential customers on the platforms and channels that they use frequently. By being present where your customers are, you can increase brand awareness and build relationships with them, which can lead to increased engagement and sales.

Speak to customers in a way they feel comfortable and understand, businesses can increase customer satisfaction and improve the chances of achieving their marketing and sales goals.

By making ads that target individuals who share similar characteristics and interests that attract similar audiences, businesses can increase the chances of the ad being seen by individuals who are likely to be interested in their products or services, and ultimately drive conversions and improve ROI.

Leveraging content that customers respond to, is useful because it helps to build trust and credibility with your audience, while also helping you to understand their preferences and interests. Additionally, leveraging content that customers respond to can help you to optimize your marketing campaigns and drive better results.

Organic social is a powerful tool to boost profit by analyzing customer feedback and driving growth.



Charley Tichenor IV

FB Top 100 Advertiser - I've helped drive well over $1B in revenue - Broad & Dynamic Ads since ‘18 - Founder of