How to Maximize Your Facebook Ad Performance with AI

Charley Tichenor IV
2 min readApr 3, 2023
Photo by DeepMind on Unsplash

Facebook ad optimization & scalability are two key benefits of leveraging AI & machine learning. With billions of users on Facebook, we have a massive audience to target without ads. However, it can be challenging to ensure that their ads reach the right people at the right time. This is where AI & machine learning come into play.

AI & machine learning can help advertisers optimize our Facebook ad accounts by analyzing data & identifying patterns in user behavior. Facebook’s AI system analyzes user demographics, interests, & behaviors to determine which ads are most likely to be clicked on & by whom. It also analyzes ad performance data in real time & automatically adjusts ad targeting to maximize results.

By leveraging Facebook’s AI & machine learning to optimize their ad accounts, we can also maximize scalability. As the AI system learns & adapts to new data, it can automatically scale ad campaigns spend on the best ads to reach the right users & achieve better results. This means that advertisers can automate the management of their ad spend while reaching more potential customers & driving more revenue.

Overall, AI and machine learning are powerful tools for optimizing Facebook ad accounts and maximizing scalability for advertisers of all sizes. By leveraging these technologies, we can reach their target audiences more efficiently, in a way that gets better over time, and reduces costs while scaling!

Profitable scaling margin (PSM) is a metric used to determine the profitability of a product and its ability to scale. PSM helps us identify products create profitable customer journeys, and have the potential to generate significant revenue growth.

PSM is not just about profit over lifetime value, but also Second Purchase Rate (SPR). Finding the products with the right balance of CPA and SPR, that also meet cash flow needs can be tricky. But indexing returning customers against their 1st purchase and analyzing the cash flow cadence and profile makes this easy!



Charley Tichenor IV

FB Top 100 Advertiser - I've helped drive well over $1B in revenue - Broad & Dynamic Ads since ‘18 - Founder of