Dec 23, 2022
Why You Only Need 1 Campaign & How it Works
When running Facebook ads, we have to understand Facebook is a machine-learning platform. We also have to understand that we are spending money on ads, and we should be thinking about it like an investment banker. Lastly, we need to prioritize the scientific method and also understand the priority of our business objectives.
The more campaigns that you run, and the more different products that you promote… the more complex, unstable, unpredictable, and unreliable Facebook gets. Not only that but performance after the clique suffers dramatically as well. You are unable to invest nearly as meaningfully into the flywheel of optimization around your best investment.
The way that the 1 campaign works, is by centralizing our investment to the single best use of our time in money so that not only does Facebook get better, but also we are able to test and improve our landing page and post transactional customer journey. Lastly, when we are spending money on multiple Campaigns… targeting multiple audiences, with multiple products. We are not able to get Facebook to be nearly as good at its job of delivering the best possible result for any one of those marketing efforts.
