30 Days of Facebook Ads Best Practices— Day 21: Scale via Subscription Model

Photo by Leone Venter on Unsplash

This is a Proven Architecture & Framework,

for Subscription Services,

when paired with single product offering sales business models

Prospecting: (BREAK EVEN on LTV while BUILDING RETARGETING VOLUME)

• Drive to a Subscription LP, pushing the flag ship product

• Simple Lander vs. Value Add On

• Target CPA is the Projected LTV

Retargeting Part 1: (PROFIT ON LOW CPA SINGLE SALES)

• DPA, with all product offerings

• Drive Volume of Spend to aggressively lower the Net CPA of the Account

• Generate as many sales at a profit as possible

Retargeting Part 2: (MAXIMIZE AOV via SINGLE SALES of VALUE)

• Rebuttal Upsells, higher cost items (ie: Bundles, Premium Products etc.)

• Drive Volume of Spend to aggressively Raise the AOV of the Account

• Generate as many sales at a profit as possible

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FB Top 100 Advertiser - I've helped drive well over $1B in revenue - Broad & Dynamic Ads since ‘18 - Founder of DisrupterSchool.com

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Charley Tichenor IV

FB Top 100 Advertiser - I've helped drive well over $1B in revenue - Broad & Dynamic Ads since ‘18 - Founder of DisrupterSchool.com