30 Days of Facebook Ads Best Practices— Day 21: Scale via Subscription Model
This is a Proven Architecture & Framework,
for Subscription Services,
when paired with single product offering sales business models
Prospecting: (BREAK EVEN on LTV while BUILDING RETARGETING VOLUME)
• Drive to a Subscription LP, pushing the flag ship product
• Simple Lander vs. Value Add On
• Target CPA is the Projected LTV
Retargeting Part 1: (PROFIT ON LOW CPA SINGLE SALES)
• DPA, with all product offerings
• Drive Volume of Spend to aggressively lower the Net CPA of the Account
• Generate as many sales at a profit as possible
Retargeting Part 2: (MAXIMIZE AOV via SINGLE SALES of VALUE)
• Rebuttal Upsells, higher cost items (ie: Bundles, Premium Products etc.)
• Drive Volume of Spend to aggressively Raise the AOV of the Account
• Generate as many sales at a profit as possible