30 Days of Facebook Ads Best Practices — Day 16: Facebook Community Best Practices & Monetization
THIS IS ALL ABOUT the PRIORITIZATION OF THESE 5 DISCIPLINES:
1: Growth
2: Moderation & Management
3: Content
4: Sales and Reviews
5: Monetization
Fastest growth strategy with paid media
“Join the Community”
- Copy and Link added to EVERY Ad
- Copy and Link added to EVERY Check Out Page
- Copy and Link added to EVERY Email
Community Moderation…
*This is Mandatory
At least 1 dedicated Product/Brand expert,
to help customers use the product
Community Content — YOU
*What you should post in your Community to maximize its value
1. Regular Polls
2. Questions
3. Tutorials
Community Content — THEM
*How to train your community
1. Encourage customer posts
2. Reward conversation
Measure the Incremental efficiency gains,
in your Eco-System ROAS
*Drop Sales and Product Releases in the Group
Drop the night before email campaigns,
^ put a UTM on the Link
If you want your ads to do better, your community can help.
Create a separate VIP Group, for your active & committed users
New Ads can be posted in this group to users who are committed & incentivized to leave positive comments
New ads always launch with amazing social proof