Charley Tichenor IVThe Benefits of Leveraging AI and Machine Learning for Facebook AdsThe use of specific targeting can result in a negative user experience and higher CPMs, while broad targeting tends to result in a positive…Apr 12, 20231Apr 12, 20231
Charley Tichenor IVFacebook ad CPMs: What it is and how to maximize itLower CPMs (cost per thousand impressions) are desirable as it means reaching more people for the same amount of money and is a sign of…Apr 11, 2023Apr 11, 2023
Charley Tichenor IVThe first most important thing to know about weaponizing organic social media is analyzing the…Promote your highest-performing content on your website, social media or other platforms to attract more traffic and engagement. The…Apr 10, 2023Apr 10, 2023
Charley Tichenor IVThe Truth About Multitouch Attribution: Why Most MTA Solutions Fall ShortMTA, or multitouch attribution, is designed to solve the problem of how we reach the customer in multiple ways, who deserves credit.Apr 7, 2023Apr 7, 2023
Charley Tichenor IVMoving Beyond ROAS and Embracing ValueLet’s focus on the elephant in the room here, ROAS… or MER. These are the measure de jour for ad agencies, media buyers, and CMOs around…Apr 6, 2023Apr 6, 2023
Charley Tichenor IVHow to Optimize Your Winning Ads with Facebook’s AIOnce you have your winner’s ad set in place, you can run tests against it to further optimize your campaign. For example, you might test…Apr 5, 2023Apr 5, 2023
Charley Tichenor IVUnlocking the Power of AI OptimizationBuilding a one-campaign ad account setup means creating a single advertising campaign with multiple ad sets and ads within it, all…Apr 4, 2023Apr 4, 2023
Charley Tichenor IVHow to Maximize Your Facebook Ad Performance with AIFacebook ad optimization & scalability are two key benefits of leveraging AI & machine learning. With billions of users on Facebook, we…Apr 3, 2023Apr 3, 2023
Charley Tichenor IVThe Truth About ROAS and MERLet’s focus on the elephant in the room, ROAS… or MER. These are the measure de jour for ad agencies, media buyers, and CMOs worldwide…Mar 31, 2023Mar 31, 2023
Charley Tichenor IVWhy Interest Groups are the Key to Targeting the Right Audiences on FacebookInterest groups were introduced roughly 10 years ago as a way to make Facebook as an advertising platform more familiar to people that were…Mar 30, 20231Mar 30, 20231